Welcome to the website of Gaëlle MOAL-ULVOAS, Associate Professor in Marketing and International Business.

Inspired by a life curriculum that took me from North America to Asia and then Europe, I became passionate about the influence of culture on the development of firms and consumer behaviour. On the pages of this website, you will find information on the research I conduct and the courses I teach in these areas.

For further information, don’t hesitate to contact me at: